One Funnel Away Challenge Review 2020: Is it Worth It?

Kwabena Okyire Appianing

Kwabena Okyire Appianing

A basic sales funnel with ClickFunnels helped increase my novel sales by 150 percent. And my results are somewhat small in comparison to thousands of different ClickFunnels users.

But if you are new to internet marketing or have not built  a sales funnel before , getting started can be quit fraustrating.

Where do you start?

I signed up into the One Funnel Away Challenge, that’s the flagship training  to ClickFunnels made by its creator Russell Brunson.

In this ultimate comprehensive One Funnel Away Challenge review, I will tell you all that you want to learn about this popular training regime based on my experience of carrying it.

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I’m going to:

  • Give you a comprehensive overview of the challenge.
  • Show you step by step how it helped me sell more of my books through my website.
  • Outline the pros and cons of signing up.

My One Funnel Away Challenge review is perfect for anyone completely new to sales funnels who wants a no-nonsense introduction to this popular training program.

This is the article I wish I could have read when I was weighing up whether to sign up to this program.

Let’s get started.

What is the One Funnel Away Challenge?

one funnel away challenge description

The One Funnel Away (OFA) Challenge is a virtual 30-day program that will guide you every step of the way in creating a highly profitable sales funnel.

I took the challenge myself (more on that below) when I was just starting out with sales funnels.

Russell Brunson, Stephen Larsen and Julie Stoian are the instructors. Via video lessons, they will be teaching you everything they’ve learned in developing multiple million-dollar sales funnels.

Each day, they break down complex topics and give you missions (similar to homework) that you need to complete to get to the next step.

People retain 90% of what they learn when they put it into immediate practice, so when you complete the daily missions, you’re solidifying your knowledge.

But don’t worry, the daily missions set by Russell aren’t too difficult to complete; however, they are designed to make you stretch your limits and think outside the box.

After the end of the 30 days, you’ll be ready to release your first (or next) funnel to the world.

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Who is this challenge for?

But is the One Funnel Away Challenge for you? I definitely don’t think this challenge is for everybody.

The challenge is a highly fast-paced challenge that demands your time and attention for 30 days.

The challenge is perfect for you if you:

  • Have an idea for an online business but don’t quite know how to get your products/services out there
  • Have hit a wall with your business and need a structured game plan to reach the next level
  • Are an affiliate marketer who wants to increase sales
  • Have never built a funnel but want to learn how
  • Need to fix an existing funnel.

However, the challenge is probably not for people who:

  • Don’t have the time to watch the vidoes and work through the missions
  • Want a “get rich quick” business strategy
  • Want a training that they can set aside for weeks at a time
  • Don’t believe in investing money into their own business (this challenge is not free and we’ll talk about the price later on)
  • Think their sales funnels are perfect and don’t want tough-love to learn and grow

If you fall into any of the above, you’ll probably want to stop reading my One Funnel Away Challenge review as the challenge likely isn’t for you.

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As you can see, by August I was getting 60,000+ unique visitors a day to my website from search. That’s not bad.

When I first started blogging 5 years ago I thought I would be rolling in cash if I ever achieved this level of traffic. While I was earning decent money from Adsense and a few other things, I definitely wasn’t taking any holidays in The Hamptons.

I knew something had to change.

And one thing I needed to do was sell more of my eBooks.

Selling eBooks is one way my website makes money. It’s not my main focus but it’s still something I wanted to get right.

In 2018 I churned out 7 eBooks on topics ranging from Buddhism, to mindfulness, to taking responsibility for your life. The books were good but my sales were underwhelming.

I started using Shopify to sell these books. Shopify may be a great e-commerce platform but it’s poorly equipped to help people sell their eBooks. I found the sales pages to be ugly and the functionality poor.

My biggest mistake, however, was that I didn’t have a sales funnel of any kind.

I had heard great things about sales funnels and ClickFunnels more generally. However, I had no idea how to actually create one (literally none). So starting my first funnel was more than a little daunting…

That’s why I dived into the One Funnel Away Challenge. I knew I needed some hands on training in order to create some highly profitable sales funnels.

The One Funnel Away Challenge taught me step-by-step how to create the perfect sales funnel for the products I was selling. It was the launching pad for increasing my book sales by 150% practically overnight.

Why should you care about funnels?


Before I get into the meat and potatoes of the One Funnel Away Challenge program, I want to explain the importance of funnels.

Without knowing why funnels are essential to your business, you won’t know the understanding shared at the OFA Challenge is indeed precious.

If you are new to internet marketing, you won’t wish to bypass this part.

In other words, a sales funnel is the journey which guides your client towards your own offer, whether that is a product, an affiliate sale.

Whenever your funnel is organised correctly, it functions as a salesperson that holds the hands of your prospects, shows them how and motivates them to buy from you.

We participate in numerous sales funnels each and every single day, from purchasing our morning coffee to obtaining grocery stores to shopping online for things we are considering.

As a savvy business owner, you ought to understand how to maximize your funnels for more clicks, leads, and sales.

Regrettably, sales funnels can be challenging, and if you do not understand what a suitable funnel resembles, it might wind up doing more damage than good.

On the flip side, a well-thought-out funnel would be your secret sauce to scaling your company.

Sound great? Let’s dive right into the program.

What you get with the One Funnel Away Challenge

If you enroll in it, you will be given a box delivered to your door stuffed to the brim with resources and materials (that is if you decide to cover transport, otherwise what’s online).

Here is what you will receive.
30 Days of Mission Videos out of Russell Brunson

Russell Brunson, the creator of ClickFunnels, began his own 360 million SaaS organization, completely self-funded.

He is a bestselling writer who’s sold over 250,000 publications and has a following of numerous entrepreneurs.

Quite frankly, he is somebody that you would like to be taking information from.

For 30 days, you are likely to be getting a variety of assignments from Russell which can simplify the funnel-building procedure.

Julie Stoian, yet another seven-figure entrepreneur, is there to offer you the specific actions that you want to place Russell’s assignments into actions.

She’ll let you to get everything up and running and is there to direct your funnel-creation procedure.

After he abandoned ClickFunnels, he made his own business from the ground up and created more than $1 million in just 13 months.

He is a straight-shooter and will let you know exactly what you want to hear.

The above mentioned training videos and responsibility calls are worth greater than $2,000 when provided separately, and very honestly, they’re all you need to make your funnel.

However, like any great salesman, Russel Brunson also throws in a lot of bonuses to create signing up to the struggle even more persuasive.

Here would be the One Funnel Away Challenge bonuses you will get thrown in immediately after you register.

Studies indicate that composing your notes pencil to paper can allow you to recall what you are learning better than simply taking electronic notes.

You are able to use your bodily workbook to take notes and keep everything you’re learning.
30 Days hardcover publication

Russell requested 30 members of the Two Comma Club (ClickFunnel members that have earned over $1 million out of their sales funnels) this query:

“what could you do if you lost everything, such as your name, standing, and followers? How do you get back your countless in just 30 days?”

To put it differently, he requested his Two Comma Club members to put a day-by-day plan for people that are only getting started, so that they could reach $1 million in sales.

Their replies were gathered and put into a hardcover novel.

It is like having 30 distinct patterns to build a million-dollar funnel all in 1 area.

This bonus alone is wonderful.
MP3 Player with the records

If fitting a hour of further work in your day will probably be a barrier, you may use the MP3 player to listen to the records where and if to make it somewhat simpler.

The records will even include Stephen’s training calls in the previous challenge.

In total, you will have over 40 hours of training interviews and calls on your MP3 which you can conveniently listen to everywhere.
Unlimited entry to 30 Day Presents

Throughout the 30 day battle, you are likely to be busy finishing assignments and constructing your high-converting funnel.

The interviews contained in this incentive are full of useful tidbits, but if you do not find the opportunity to see through them throughout the 30 days, then you can return and see them later as you will have unlimited access.
Interviews using all the Two Comma Club

In such interviews, 30 Two Comma Club members will go over what mistakes they made along the way (which means you can stay away from them) and what they did (so it’s possible to replicate their success).

They don’t hold back, and these interviews are exclusive to the OFA Challenge members only.

What you’ll learn

Here’s an overview of what you’ll learn across the 5 weeks of the One Funnel Away challenge:

  • Pre-challenge week – All about getting in the right mindset to propel your business forward.
  • Week 1 – Learn the basics of how to sell online, including how to get the attention of customers with a hook, the importance of storytelling, and what it takes to build an attractive offer.
  • Week 2 – All about sales copy. This is the week I enjoyed the most as it’s completely relevant to selling books. I learned exactly how to implement the hooks, tell a story that generates an emotional reaction from the reader, and how to generate the “aha” moment in the minds of my audience about the new opportunity.
  • Week 3 – The nuts and bolts of building your sales funnel. This is the practical advice I wouldn’t have been able to find anywhere else. I learnt how to create sales pages, sequence pages, One Time Offers (OTOs), etc.
  • Week 4 – Focuses on traffic and promotion. Although I’m an SEO guy who swears by organic traffic, it was still fascinating to learn about all the paid traffic opportunities out there.

I probably learned hundreds of practical things across the 5 weeks. However, two things stand out as being absolute gamer changers for me:

  • Exactly how to tell a story for the product I was selling. As Russell Branson explains in the first few weeks, there’s a template for telling stories that builds belief, emotion, and trust that could apply for any product. My sales pages are so much better now for having learnt this.
  • Actually creating the funnel. By the end of the challenge, I knew everything about designing a high-converting sales funnel, and how to build it within ClickFunnels. I learnt how to build a sales page, squeeze page, an upsell page, etc, and the correct sequence depending on the product.

Now, a lot of people say you need to read or listen to everything the 3 instructors give you (in order) and complete all the homework assignments without fail. I think they’re overstating how rigid the program is.

You do need to put in more work than the average online marketing course but I skimmed over a few things that were less relevant to my business and was laser-focused on the things that really mattered to me.

I think a bit of cherry picking works fine with this program.

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Benefits of joining the One Funnel Away Challenge

one funnel away challenge benefits

On top of receiving thousands of dollars of materials that you won’t be able to find elsewhere, there are a few other pros to the OFA Challenge I want to highlight.

Joining the One Funnel Away Challenge will open many doors for you, including the chance to get to know some of the best online marketers there are (Russell, Julie and Stephen).

You’ll also be able to interact with other challenge members, many of whom are great people to network with and get to know.

Cons of the One Funnel Away Challenge

While I say this program is fast paced, I suggest it. You do not have the choice to work through things slowly and haphazardly.

If you decide to take some time off, you may fall behind.

I was not the most diligent pupil as it came to the particular challenge, but I forced myself to put time apart most days to find out something new out of this program.

However, is 30 times of hard work values the capacity of producing exceptionally valuable sales funnels?

It was for me personally.

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Frequently Asked Questions about the One Funnel Away Challenge

one funnel away challenge review FAQs

How much does it cost?

The One Funnel Away Challenge costs $100. If you want the physical kit, you’ll have to pay shipping of $19.95 within the US and $29.95 outside the US. However, you can just access the digital only version of the challenge which has no shipping cost.

Is it worth the cost?

So, your total investment to join the One Funnel Away Challenge is $100.

That’s not pocket change but it’s a pretty small cost in comparison to what you’ll learn. By the end of the program, you’ll make that money back within a day with your new and improved funnels.

I certainly did on the very first day I launched my sales funnel.

And to put the $100 into further perspective, Russell Brunson currently charges $100,000 to sit down with clients for only one day of coaching. And that’s not including Julie’s and Stephen’s rates for coaching.

But with the OFA Challenge, you have 30 days of coaching with three world-class marketers for a fraction of the price.

Do you need a ClickFunnels membership?

The beauty with this challenge is that you don’t necessarily need any additional software or add-ons to complete the work or learn from the information provided.

But in the name of transparency, I will say this: ClickFunnels does make the funnel-building process so much easier. After joining the challenge, you might find yourself interested in signing up for ClickFunnels yourself.

And by week 3 in the challenge when you start building your own funnels, having a ClickFunnels account will definitely help.

However, building out a sales funnel can be done in a variety of different ways:

  • Through your website
  • From your email marketing software
  • From other funnel building software.

So, if you want to take the challenge but don’t want to sign up with ClickFunnels, no worries. You’ll still benefit from everything the course has to offer.

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Why can’t I just learn everything online for free?

You can absolutely learn about funnels and direct response marketing online for free.

In fact, I’ve learnt most of the things I know about blogging and online marketing from free resources on the internet. Yet I didn’t hesitate to sign up to the One Funnel Away Challenge myself.

Here’s why.

First, when you Google “sales funnels for beginners,” nearly 55 million results show.

And from all those resources, many are outdated and inaccurate.

Also, imagine how much time it will take to piece together all that information by yourself.

6 months?

1 year?

You need to ask yourself how much your time is worth. If you have months (or years) to try and master sales funnels on your own and you’re in no rush to drive your business forward, perhaps learning by yourself is the route you’d like to take.

Not only that, but you’ll also likely make mistakes along the way, costing you sales and future customers.

When you think about it from that perspective, $100 really isn’t that steep of an investment if it’s going to prevent wasted time and lost sales.

If you want to figure out sales funnels within 30 days, the One Funnel Away Challenge is your answer.

Secondly, free courses have notoriously low completion rates. 85% of people who enroll in free programs and courses never finish them.

And I know what you’re thinking: “but I’m different, I’d actually complete the course!” But honestly speaking, when you have your own skin in the game (such as money invested), you’re more likely to go through the material and learn the content.


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Can I join the challenge at any time?

Unfortunately, you cannot join the challenge at any time.

Because this challenge is so hands-on, Russell, Julie and Stephen need to work it around their schedules to give you personalized attention.

It’s open right now, but there are no guarantees that it will open back up again (Russell doesn’t have a date for the next challenge and hasn’t specified if there will even be one).

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My One Funnel Away Challenge review verdict

The One Funnel Away Challenge has been getting a lot of buzz with entrepreneurs and online business owners recently.

I’m pretty skeptical about online courses, especially those to do with internet marketing. And Russell Brunson from ClickFunnels is the ultimate salesman. The shiny sales page for the One Funnel Away Challenge is testament to that.

The simple truth is though that the One Funnel Away Challenge delivers real value to those prepared to commit to the 30-day training program.

I had hit a brick wall selling my eBooks before I signed up to the challenge. Immediately after launching my first sales funnel through ClickFunnels, I increased my book sales by 150%.

If you can commit to doing a bit of work every day for 30 days, the One Funnel Away Challenge will help you make a lot more money online.

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