Kwabena Okyire Appianing

B2B marketing

How to get more customers with your Google Business Profile

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Kwabena Okyire Appianing

Considered the #1 authority on engineering profitable customer acquisition campaigns, Kwabena is the marketing expert other experts go to when they need help

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How To Get More Local Customers With Your Google Business Profile


If you’re the heart and soul behind a local business, eager to draw in more smiling faces and amplify your presence where it matters most—right in your neighborhood—you’ll find that sprucing up your Google Business Profile can be as powerful as the warmest of welcomes.

In this day and age, simply flipping the ‘Open’ sign won’t cut it; our digitally-driven world means potential customers are scrolling before they’re strolling into shops. I come armed with a wealth of digital marketing wisdom that I’ve shared with countless businesses to help them bloom online, paving their way toward tangible growth.

Think of a well-polished Google Business Profile as an invitation to community members. Picture this: 76% of folks who whip out their smartphones for a local search end up walking through the doors of a business within just one sunup and one sundown—and nearly 3 out of every 10 are making purchases.


The keys to unlocking such potent customer engagement aren’t shrouded in mystery—they start right here with practical know-how tailored for small-town heroes like yourself. So roll up those sleeves! We’re about to delve into strategies that will reshape how nearby patrons view and interact with your brand on the web, almost as if they could reach out and shake your hand through their screens.

Let’s make some digital magic together!

Key Takeaways

  • Make a Google Business Profile to show up in local searches. Fill in all the details, like where you are, what you do, and when you’re open. This helps customers find and choose your business.
  • Add real photos of your business and respond quickly to customer reviews. This shows people what it’s like at your place and that you care about their thoughts.
  • Keep your profile updated with new information or changes, like special hours. Use the Google My Business app to make updates from anywhere, so your profile is always right.
  • Use features on Google Business Profile like posts and offers to tell locals about cool stuff happening at your store or any deals they can get.
  • Ask happy customers to write reviews online. Their good words help more local people decide to check out what you offer.


Understanding Google Business Profile


A business owner smiling while interacting with a customer at their storefront.

Your Google Business Profile is a powerful tool that can help you attract local customers and improve your online visibility. By understanding the benefits of having a profile and how it can help you connect with potential customers, you can optimize your presence on Google and stand out from competitors.


Benefits of having a profile

Having a Google Business Profile boosts my business’s local visibility. It’s like having a bright sign on the internet highway, guiding local customers straight to me. With accurate location, hours, and contact info listed, they find what they need fast.

This profile lets me show off real photos and collect glowing reviews that make new customers want to visit.

I use my profile to manage my business reputation too. Quick responses to customer feedback build trust and show I care about service quality. Regular updates keep clients in the loop about what’s new or exciting at my place – leading to more foot traffic and sales! Plus, it helps with ranking higher when locals search for services I offer; this means even more eyes on my business online.


How it helps attract local customers

Creating a strong Google Business Profile doesn’t just show off your company’s best features; it draws in the local crowd too. People search online for businesses nearby all the time.

They want quick answers to who has what they need, how close it is, and if others like it. Your profile gives them that information quickly.

Imagine someone looking for a coffee shop in your town. If you’ve got your location, hours, and customer reviews up on Google, you pop right up on their search or map. Now they know where to find you and can even see pictures of your place before deciding to stop by.

Keep everything fresh and accurate on your profile to stay ahead of other local spots. Add new photos often and answer reviews quickly. Show potential customers you’re active, welcoming, and just around the corner ready to serve them!


Setting up your Google Business Profile

A business owner working at a desk surrounded by business-related items, typing on a computer.

Creating an account and adding your business information are the first steps in setting up your Google Business Profile. Once completed, it’s important to verify your business to ensure its authenticity and legitimacy.


Creating an account

I know getting started with a Google Business Profile can make a big difference. The first step is to create my own account. It’s free and only takes a few minutes to sign up. All I need is a Google account, which most people already have for their email or other services.

Once I have an account, it’s time to show my business on the map—literally! By providing details like location and contact information, I’m laying down the groundwork to attract local customers searching online.

This step paves the way for adding more about what I offer in the next stage: Adding business information.


Adding business information

To add business information, first, create a Google Business Profile account and sign in. Then, fill out all essential details such as your business name, category, address, phone number, and website.

Importantly, ensure the accuracy of this information for customer trust and reliable search results. Additionally, include relevant keywords related to your business for optimized visibility in local searches.

Next, it’s crucial to provide detailed service or product descriptions. This includes specifying the areas you serve if applicable and adding attributes that describe what makes your offerings unique.

Moreover, importing high-quality images relating to your business can significantly enhance its appeal to potential customers. Remember that comprehensive and accurate business information increases the likelihood of attracting more local clients through improved search visibility.

Finally, verifying your Google Business Profile is paramount as it adds credibility to your listing which can positively impact customer perception and trust in dealing with your business – ultimately translating into higher conversion rates.


Verifying your business

After adding the essential business information, it’s crucial to verify your business on Google Business Profile. Verification helps ensure that you are the rightful owner of the business and have control over its online presence.

It adds credibility and trustworthiness to your profile, making it more likely for potential customers to engage with your listing. The verification process may involve receiving a postcard at your business address with a unique verification code or other methods like phone verification depending on your location and business type.

Once verified, you gain access to additional features such as replying to reviews directly from the profile, updating valuable information about your business, and tracking insights about how customers interact with your listing.


Optimizing your Google Business Profile

Completing every section, using special attributes, adding real images of your business, encouraging and answering reviews, regularly updating information, and importing products/services are crucial steps to optimize your Google Business Profile effectively.


Completing every section

To optimize your Google Business Profile, it’s crucial to complete every section with accurate and detailed information. By providing comprehensive details about your business, such as address, phone number, website, and business category, you increase the chances of appearing in relevant local searches.

Utilize all available sections to showcase your products or services by adding engaging descriptions and high-quality images. This not only enhances the visual appeal but also provides potential customers with valuable insights into what your business offers.

Furthermore, regularly updating information such as hours of operation and special attributes ensures that customers receive current and relevant details when they find your business online.

Taking advantage of every feature within your Google Business Profile can significantly improve its visibility and effectiveness in attracting local customers. Optimizing each section maximizes the impact of this powerful tool for reaching potential clients in your area.


Using special attributes

By adding special attributes to your Google Business Profile, such as “Women-led” or “Black-owned,” you can effectively showcase the unique aspects of your business. This not only helps in connecting with customers who value these attributes but also sets your business apart from others in local searches.

Utilizing special attributes is a powerful way to appeal to specific customer segments and stand out in competitive markets, improving the visibility and relevance of your business on Google.

Highlighting features like “Outdoor seating” or “Free Wi-Fi” through special attributes can attract more potential customers looking for these specific amenities. It’s essential to leverage these attributes strategically, catering to the needs and preferences of your target audience while increasing the chances of being discovered by local customers searching for businesses like yours.

Adding real images of your business

I incorporate real images of my business to create an authentic and inviting impression for potential customers. Engaging visuals help build trust and familiarity, showcasing the environment, products, and services accurately.

Authentic images enhance the appeal of my Google Business Profile, making it more attractive to local customers searching for businesses like mine.

By including high-quality photos of my business on my Google Business Profile, I demonstrate transparency and credibility. This visual representation not only provides a glimpse into what my business has to offer but also helps in establishing a stronger connection with potential clients who value genuine experiences.


Encouraging and answering reviews

Getting customer reviews on your Google Business Profile can boost your online visibility and build trust with potential customers. Encourage satisfied clients to leave reviews by simply asking them after a successful interaction.

Engage with all reviews, both positive and negative, demonstrating that you value feedback and are committed to addressing any concerns promptly. Utilize keywords related to your business in your response to these reviews as it can contribute positively towards search engine optimization.

Quality customer feedback not only enhances credibility but also influences purchasing decisions of potential customers who see those comments. Responding shows responsiveness and care for customer experience, boosting the reputation of your business in the local community.


Regularly updating information

To keep your Google Business Profile fresh and engaging, it’s crucial to regularly update information such as business hours, contact details, and any new services or products you offer.

This ensures that potential customers get the most accurate and up-to-date information when they find your business online. Consistently adding posts, images, and special offers can also help in keeping your profile active and appealing to local customers searching for businesses like yours.

Regularly updating relevant content on your Google Business Profile not only showcases your commitment to providing the best service but also boosts your visibility in local search results.

By staying proactive with updates on your Google Business Profile, you can capitalize on recent trends or customer preferences to attract more attention from local searches. Remember that a well-maintained profile with current information can make a significant impact on the impression potential customers have of your business.


Importing products/services

To import products and services into your Google Business Profile, I can guide you through the process. First, log in to your Google My Business account and select “Info” from the menu.

Then, under “Services,” click on the pencil icon to start adding your services one by one with their respective names and descriptions. Make sure to utilize relevant keywords such as “local SEO,” “business solutions,” or specific service names that potential customers might search for.

Additionally, uploading high-quality images of your products alongside detailed descriptions can enhance visual appeal and provide valuable information to local customers searching for what you offer.

By optimizing this section with accurate details about each product or service, you’ll improve the visibility of your business profile in local search results – a vital step toward attracting more potential customers within your area.


Utilizing Google Business Profile for Marketing

Use the Google My Business app to manage and update your profile on the go, making it easier to engage with potential customers and stay ahead of your local competition. Ready to take your business to the next level? Keep reading for more valuable tips!


Using Google My Business app

With the Google My Business app, I can easily manage my business profile on the go. It allows me to update informationrespond to customer reviews, and even create posts to engage with local customers.

By using this app, I can ensure that my business information is always accurate and up-to-date, helping potential customers find and connect with my business more easily.

The Google My Business app also provides insights into how customers interact with my business profile, allowing me to understand what’s working well and where I can make improvements.


Setting up Google My Business Stream

Setting up Google My Business Stream is a powerful way to engage with local customers and showcase the personality of your business. After logging into your Google Business Profile, I navigate to the “Posts” section in the left-hand menu.

There, I click on “Create post,” and from there, I can share updates about events, promotions, or new products/services using engaging images and compelling content. By utilizing this feature, entrepreneurs like us can directly connect with potential customers searching for relevant information about our businesses online.

Entrepreneurs who are looking to maximize their local customer reach should consider that regularly updating the Google My Business Stream not only provides valuable information to potential customers but also positively impacts search visibility.

Through regular posts containing enticing images and persuasive content, we can effectively capture the attention of our target audience and drive more foot traffic to our physical locations or increase website visits.


Creating business updates

To create effective business updates on your Google Business Profile, ensure you use engaging content and high-quality images to capture the attention of potential customers. Posting timely updates about promotions, events, or new products/services can attract more local customers.

Use keywords relevant to your business in the updates to improve visibility in local searches on Google.

Regularly share behind-the-scenes glimpses of your business to humanize your brand and build a connection with your audience. Keep the information accurate and up-to-date by adding any changes in operating hours or special holiday hours so that customers always have the latest information at their fingertips.

By providing valuable and consistent updates, you can increase customer engagement and drive more traffic to your business.


FAQs about Google Business Profile

Sure, Google Business Profile is essential for local businesses. It helps in enhancing their online presence and attracting more customers within their vicinity. If you’re wondering how to manage your Google Business Profile, utilizing the “Google Business Profile manager” tool allows easy access and control over your business information.

Struggling with login issues? Simply go to the official Google Business Profile login page and follow the steps to access your account hassle-free. Once logged in, efficiently manage all relevant info about your business using the “google business profile manager”.

Remember, maintaining up-to-date details like opening hours, contact information, or special services ensures potential customers can find accurate information about your business easily.


In conclusion, optimizing your Google Business Profile is key to attracting local customers. By providing accurate information and high-quality images, you increase engagement. Maximize the impact by regularly updating your profile with real-time business updates.

Remember, customer reviews play a vital role in shaping perceptions – encourage and respond to them. Are you ready to take your business visibility to the next level with these practical strategies? Start implementing these steps today and watch your local customer base grow!



1. How can I set up a Google Business Profile to attract local customers?

Create your Google Business Profile by visiting the Google My Business website and following the easy setup instructions.

2. What kind of information should I include in my Google Business Profile?

Include details like your business name, address, phone number, hours of operation, and services offered to provide clear information to potential customers.

3. Can customer reviews on my Google Business Profile help get more local clients?

Yes, positive customer reviews can boost your visibility and encourage locals to choose your business over others.

4. Does posting photos on my Google Business Profile make a difference?

Absolutely — posting high-quality photos of your products or services can attract more attention and interest from people nearby.

5. Should I respond to reviews on my Google Business Profile?

Definitely! Responding to both positive and negative reviews shows you value customer feedback and are actively engaged with your clientele.

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