Kwabena Okyire Appianing

B2B marketing

7 Factors to find out the Cost of Digital Marketing Services 

About the author

Kwabena Okyire Appianing

Considered the #1 authority on engineering profitable customer acquisition campaigns, Kwabena is the marketing expert other experts go to when they need help

Table of contents

The growth in online business is tremendous, and to scale it at such a level, digital marketing plays a vital role.

Whether you have a small business or a large enterprise you can’t be profitable in today’s time if you go by all the traditional ways of marketing your business.

In this competitive environment, to grow your business and be sustainable at the same time you need to adopt and implement digital marketing in your business.

You can choose any of the marketing agencies in Ghana based on your requirements but here is the main question that comes ups, How much do digital marketing services cost?

Don’t worry! In this article, I will be explaining to you how to pay the right amount for any digital marketing services.

How Much Does Digital Marketing Service Cost?

The cost of any digital marketing campaign depends on various factors such as marketing budget, your targets, and which marketing channel you are going to use.

Factors That Determine Your Marketing Expense:

#1 Your Niche: 

In Digital Marketing, Your niche plays a vital role. Every niche or market has its own conversion rates.

An educational landing page may have a 2.6% conversion rate and on the other hand, a vacation booking page can have up to a 7.8% conversion rate while both the market has spent the same amount on their marketing campaigns.

#2 Your Location: 

Your location could affect the price for both organic SEO and PPC. Normally every country or region has its own prices of marketing and that depends on the competition present there.

If you are targeting a country where the marketing prices are average then you expect an average conversion or can say a better conversion than a country where there are high marketing prices.

#3 Competition in The Market: 

The competitiveness of your market can likewise influence the cost. As far as we can tell, a few business sectors don’t commonplace in a similar degree of digital marketing efforts as others.

To show up as number 1 for your city, chances are you won’t observe numerous other sewing organizations investing critical marketing amounts of energy.

#4 Duration of Campaigns: 

On the off chance that you really want to drive results rapidly, paid advertisements may be the quickest method for accomplishing results. You would in a real sense be paying for site visitors. Driving site visitors through promotions can happen quicker than further developing natural web search tool results.

#5 Type of Campaign: 

In Digital Marketing, the type of campaign also matters a lot. There are different kinds of objectives for every new campaign and each time there’s a different price.

The price for the campaign with just website link clicks is far lesser and cheaper than a campaign created for website conversions.

So, depending on your campaign type, prices also vary and you get different results.

#6 Your budget: 

Now that you have done the research and arranged all the necessary details for marketing, it’s time for allocating the budget.

By doing some marketing research and running some test campaigns to collect data you can take budget into the equation.

Depending upon which sales channel, target audience, type of campaign, and location is working for you, the budget is allocated.

Many experts say that one should spend at least 20% of the revenue on marketing and that at least 50-70% should go digital.

#7 Talents / Skillsets Available: 

Marketing has always been creative work, Talents in creativity can change the game of marketing.

In Digital Marketing, Talents or Specific skillsets can be very helpful. For example, if one can create an ad creative that is eye-catching and bring conversions then with very less ad spent one can get huge returns.

How Much a Marketing Agencies Charge?

Not every business does its digital marketing all by itself. You don’t need to, there are multiple digital marketing agencies in Ghana and Africa that you can choose from to grow your business.

There are some questions that these marketing agencies ask business owners or managers to bring the best results to their business.

We have curated some of the common questions that will also help you to plan your own marketing budget.

#1 What are your goals?

Your goals should clearly elaborate on what you need and this will help a marketer form ideas of what services will be needed. Internet marketing comes in a wide spectrum of services from SEO, to PPC management, social media, and email campaigns.

Your goals for the business will decide the flow of marketing and its expense.

#2 What makes your business stand out?

To more readily advance your business on the web, an advertiser has to have quite a bit of knowledge about your business, thus do you. Realizing what makes your business stick out, or your one-of-a-kind selling position(U.S.P.), will better assist you with finding success disconnected as well as on the web.

#3 What are you doing offline?

Entrepreneurs realize that you need to adjust your internet marketing with offline and conventional marketing and strategies. In the event that nothing is happening with your customary marketing efforts, it can twofold the responsibility and cost of your web marketing efforts to acquire a similar impact.

#4 Who is your competition and what are they doing?

Every internet marketing strategy should come with a thorough look at the competitors. By analyzing the competitors a digital marketing team can give you an idea of just what will be needed to be truly competitive in your field.

A law firm in Ghana, for example, will have much more competition and marketing efforts needed in order to stay competitive with the other lawyers in town than say an attorney in the middle of Africa.

#5 What platforms are your customers on?

Digital marketing is not limited to just one sale channel, your customers are available on almost every channel but in different proportions. If you have customers who are just on search then search ads work the best.

It is important to know which platform your customers are most available to. Agencies can boost advertising just by knowing the past data or preferred sales channel/platform.

#6 How are you going to measure success?

Marketing success is usually measured by sales earned. You need to let your marketing team know what your sales goals are and keep them updated with this data every step of the way. Interpreting data is a huge part of a marketer’s job and can take hours or days from which to create a plan. The more time and effort put into analyzing the data, the higher the costs incurred, but these are also relative to your higher sales income!

Final Words

No doubt digital marketing has become an important aspect of any business. If you are a small business owner or a large enterprise, this article is going to be very helpful for you to plan and optimize your digital marketing budget.

Usually, digital marketing agency charges range from $2000 to $12000 per month. This price range can vary from place to place and also depends on your goals too.

The breakdown of the average charges is mentioned below: Search engine optimization (SEO) : $1,000 – $5,000 / month Pay-per-click (PPC) advertising: $5,000 – $10,000 / month or 5-20% of monthly ad spend

Email marketing: $100 – $5,000 / month or $0.1 – $0.5 / email Social media marketing: $500 – $20,000 / month

Website Design: $2,000 – $100k / website

Content marketing: $1,000 – $10,000 / month

Website copywriting: $25 – $25,000 / page

You can choose the service which suits your requirements and is economically good for your budget and the growth of the company

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